Section 1

The first section of this quiz helps us to learn more about you and your business. This information is used to assist us in creating better resources and courses to support you as business owners.

1. Are you a course creator, membership owner or someone offering digital education products via live or pre-recorded audio or video? *

Yes

As you answered no, I'm not sure this quiz is really for you... maybe you're looking at adding digital education or a course to your business?

Do you want to continue?

Yes

2. This year I'm someone who... *

Wants to find more ways to demonstrate my commitment to doing business with ethics and integrity, prioritising inclusive practices both within my business and for my ideal clients.

Is finally ready to scale my course or membership business to the next level by reaching brand new clients and offering them a premium experience, whatever my offer’s price point.

Wants to learn about ways to reduce my legal risk as someone within a business in the digital education space.

3. When it comes to my business goals, I am… *

Determined not to miss a trick in reaching my ideal clients AND ensuring that those who buy from me become fiercely loyal brand advocates.

Ready to invest in premium solutions that deliver results for me and my clients (and which help me mitigate future costs).

Committed to walking the talk, and to showing that you can have a thriving, successful business with ethical intentions, practices and processes throughout.

4. I believe my clients are… *

Deserving of the best teaching and learning experience, regardless of whether they have non-standard or atypical accessibility needs.

More inclined to buy from me because of my unwavering commitment to doing business with integrity and in ways that prioritise inclusion.

Ready to invest in my course or membership if I can show, I've given them a premium product, service or experience.

If other, provide details here...

If other, please specify here...

9. Help us understand your current approach to inclusivity, equality and diversity. Which of the following areas does your course or membership, or business generally, support? (Select all that apply) *

Gender equality and justice

LGBTQIA+ rights

Helping low-income people increase access to wealth

Supporting people with health and wellbeing, including mental health

Anti-racism, decolonisation or racial justice

Disability rights or justice

Neurodiversity affirming

Other (please specify)

If other, please specify...

Section 2

This next section is the fun part; how much do you know about digital accessibility and what that means as a business owner?

Definition:

Digital accessibility is about making digital content more accessible to users and communities with diverse access needs, including those who are disabled, chronically ill and/or neurodivergent (remembering, of course, that people can be all three at once!).

For example:

People who are Deaf, hard of hearing, or who have auditory processing difficulties, may struggle to access audio-based content, whether in audio-only formats like podcasts or voice recordings, or in audio-visual formats, like videos or vlogs.
People who are blind or vision impaired may struggle to access visual-based content, such as videos, graphics, or even website navigation tools.

Digital accessibility refers to the range of principles, techniques and strategies that digital content creators, including online businesses, can use to ensure that as wide an audience as possible can access what they publish or promote.

10. What percentage of any population is made up of disabled, chronically ill or neurodivergent people, on average?

1 - 5%

10 - 15%

20 - 25%

50 - 55%

11. What proportion of your audience should you expect to need digital accessibility for disability or other health-related reasons?

1 in 10

1 in 6

1 in 4

12. How much money are disabled customers (and their households and families) worth to the UK economy, per year, on average?

£250 million

£10 billion

£274 billion

13. When planning and executing your marketing & communications, or delivering your courses, how often do you think about digital accessibility?

I haven’t really thought about it before, but I’ve become used to seeing captions and alt-text indicators across social media.

I think about it sometimes, and have done some research but I find it a bit overwhelming to manage along with all of the other critical business tasks.

I think about it often, and do my best to make sure I caption my videos, include alt-text on my images, but I’m not sure what else needs doing.

Everything I do is informed by accessibility and it’s an important part of my inclusivity strategy.

Let’s look at some specifics around digital accessibility.

14. When using emojis in your posts, the most accessible approach is to...

Use emojis wherever they’ll have the most visual impact, e.g. around headings, as bullet points, convey actual emotions.

Use emojis sparingly, at the beginning or end of a post or caption, but not in the middle of text.

Never use emojis, they’re not compatible with accessibility whatsoever.

15. What’s the most accessible way to use hashtags?

Avoid them, they’re # confusing.

Capitalising the start of each new word, e.g. #ThisIsAnAccessibleHashtag

Any use of hashtags is good accessibility, since they help readers find related content without having to do long searches.

16. When indicating a hierarchy of information in a piece of text, it’s best to...

Use bold to show emphasis, including titles.

Use text styles like headings to break up information.

Number your paragraphs from top to bottom and always start with the most important information first.

17. It’s important to offer subtitles and, ideally, transcripts, with your videos because (select all that apply)

They can help people who are Deaf, hard of hearing, or have audio processing difficulties access audio and video content.

It enhances the likelihood of search engine web crawlers accurately cataloging your content.

It saves you time as a business owner when you need to repurpose or promote your content as you can easily cut and paste rather than having to transcribe from scratch or fix incorrect auto-captions.

18. Do you know what ‘WCAG’ stands for, or its significance?

Web Content Accessibility Guidelines, which set the standards enshrined in various laws about digital accessibility internationally.

Web Client Accessibility Guidance, which explains how to optimise digital accessibility across different web clients, i.e. internet browsers.

Written Content Accessibility Governance, the principles according to which written online content is judged to be accessible or not.

19. There are four central principles that inform digital accessibility, according to WCAG, represented by the acronym ‘POUR’. Which of these is NOT one of the POUR principles?

Perceivable

Operable

Understandable

Reliable

20. How do you inform prospective clients about whatever digital accessibility measures you offer as part of your course or membership?

I include a section on digital accessibility on my sales page as part of talking up my offer’s great customer experience.

I don’t, but maybe I should, as I do include a number of important accessibility features on my course(s) and/or membership.

What digital accessibility measures?

21. I’m frustrated that…

Digital accessibility isn’t as widespread as it should be, and disabled, chronically ill and neurodivergent people face unfair barriers to accessing products and services they want and need.

I don’t hear much about digital accessibility in the course creator or membership community, even among trainers and leaders who talk often about the importance of doing business ethically and while prioritising inclusivity.

Digital accessibility training hasn’t been included in any of the courses or memberships I’ve joined to learn how to run an online education business or how to offer digital courses myself.

22. I’m concerned that…

I’m unintentionally excluding potential ideal clients from being able to access my courses or memberships because I haven’t really thought about how to ensure that they’re inclusive through implementing even basic digital accessibility strategies.

I’m undermining my own claims to be an ethical, inclusive business by failing to include digital accessibility, and disabled people generally, amongst my bottom-line ethical commitments.

I don’t know enough about digital accessibility to be able to start implementing it across my online business offerings, and it’s going to be overwhelming and difficult figuring out where to start.

23. My biggest fear is…

That my ideal clients with diverse access needs will think that I’ve forgotten them, or worse, ignored them, when putting together my course or membership offers.

That I’ll undermine my own ‘know, like and trust’ factor with potential and actual clients because I’m not living up to my claims to be an ethical, inclusive course creator or membership owner.

That I’ll be vulnerable to legal risks because I’m not offering basic digital accessibility in accordance with the local laws of the places my clients come from.

24. What would you like instead?

To invest in learning more about digital accessibility to make sure that I’m not being unintentionally exclusionary or worse, discriminatory, when promoting or launching my courses or memberships.

To be able to talk proudly on socials and on sales pages about the various ways my course or membership gets digital accessibility right.

To get positive feedback and reviews from ideal clients with diverse access needs who’ve bought my course or membership and had a fantastic experience and who appreciated the care, effort and attention to detail my team and I have put into digital accessibility.

25. To help us match you with the perfect solution to achieve your ideal results, please share your preferred way to learn more about digital accessibility.

One-to-one coaching with a digital accessibility specialist.

A seminar-style online webinar, either live or pre-recorded (and with transcriptions and closed captions, of course).

An interactive masterclass where you can work through ways of applying what you learn to key areas of your sales, marketing, and course or membership delivery.

A 28-day academy of short audio or video recordings, plus transcript and captions, delivered directly into your inbox, offering you step-by-step guidance on how to implement digital accessibility right across your socials, newsletter, audio or video training materials, workbooks, and much more.

Help us customise your perfect personalised experience by sharing just a little bit more information about you and your course or membership:

Name

Email *

Your location

Your website or sales page

Your social media handle

Your revenue bracket

How many hours of audio or video do you create per month, on average?